Czech ski resorts continue to invest in comfort, technology and digital services to provide winter sports enthusiasts with a reliable experience despite fluctuating weather conditions and rising energy costs.
The resorts in the Czech Republic continue to focus on modernisation and service improvements. In view of changing weather conditions and rising energy prices, operators are increasingly investing in efficient technologies to offer skiers high-quality experiences and a dependable skiing experience.
The Association of Mountain Areas intends to place greater emphasis on the importance of ski resorts for the economic development of the regions and to represent the interests of the industry more assertively. This includes, among other things, the general functioning of tourism, approval processes, as well as sector-specific topics such as water management or state land leases.
Investments in New Slopes and Technical Comfort
For the 2025/26 winter season, domestic ski resorts investing more than 850 million koruna. The focus has been on measures to enhance guest comfort, including two new cable cars at the Tanvaldský Špičák and Karolinka ski areas in the Beskydy Mountains, linking existing slopes, expanding and securing runs, as well as improvements to ski schools, rental stations, and catering facilities. Digitalisation has also played a part, with e-shops for ski passes, automated collection points, and family packages being further developed.
A key component of the investments remains the technical snow-making system: modernised and additional points for more efficient snow production, new water reservoirs, and terrain optimisation of slopes – all of which save water and electricity and increase snow reliability.
Ski Pass Prices Remain Stable
Ski pass prices for the 2025/26 season in the Czech Republic remain at last year’s level or rise only slightly. Around one third of ski resorts keep prices constant, while the others increase them moderately by 3–4 %. Overall, a price rise of 2–3 % is expected – roughly in line with inflation.
More and more ski resorts are using flexible pricing structures with minimum and maximum prices depending on the season, and reward early online bookings with up to 20–30 % discount. This saves guests time and money and helps operators manage visitor numbers on the slopes more effectively.
Comparison with the Alps
While ski pass prices in the Alps have risen again (+ 4 %), Czech skiers pay on average 750–1000 crowns (30–40 EUR) for a day pass. By comparison, a day pass in an average Alpine resort costs around 60 EUR, and in a premium resort almost 80 EUR.
The continuous investments and modernisations show that Czech ski resorts are ready to meet challenges and offer skiers an attractive, modern and at the same time affordable winter sports experience.
