Prague Welcomes Over Eight Million Tourists in 2025: Luxury Segment Records Significant Growth

With more than eight million visitors in 2025, Prague once again recorded an increase in tourism. While core European markets remain stable, the number of guests from Asia and the Middle East is growing in particular.

A total of 8,271,962 tourists visited Prague last year. This is according to the latest data from the Czech Statistical Office (ČSÚ). In addition to the traditional Christmas markets, the new novel by bestselling author Dan Brown also generated additional attention. At the same time, a clear trend is emerging: travellers are increasingly placing value on high-quality services.

The Czech capital thus recorded three per cent more visitors than in 2024. Guests from Germany (981,817 visitors), the United States (507,117) and the United Kingdom (500,645) were once again particularly well represented. At the same time, the upward trend from Asia continues. More than twelve per cent of all Prague visitors last year came from Asian countries – supported by new flight connections.

Foto: Dmitry Goykolov | Unsplash

A total of 185,654 visitors arrived from the Republic of Korea, an increase of nine per cent. Japanese tourists also returned in greater numbers (65,211, +22 per cent). The number of guests from the Middle East also grew markedly: 41,245 visitors came from Saudi Arabia (+29 per cent) and 31,162 from the United Arab Emirates (+32 per cent). The strongest percentage increase was recorded by Israel, with 206,816 guests – a rise of 37 per cent. Czechs consistently account for around one fifth of all visitors.

An exceptionally strong Advent month rounded off the year. Hotel occupancy reached 86 per cent in December – the highest figure of the entire year, according to the STR report.

Luxury segment increasingly in demand

A clear development is also evident in prices. The average room rate in 2025 stood at just under 123 euros (around 2,989 crowns) per night, and about 170 euros (4,130 crowns) in the city centre. Prague thus slightly exceeded the price level in central Vienna or Budapest and was well above that of Berlin or Warsaw. In the luxury segment, the average price rose to 241 euros (5,856 crowns), and in December even to 314 euros (around 7,630 crowns) per night. Industry experts see this as a sign that Prague is increasingly positioning itself as a high-end destination and attracting more affluent guests.

According to Prague City Tourism, demand is growing particularly for upmarket hotels, gastronomy and distinctive experiences. International restaurant guides such as Michelin and Gault & Millau contribute to the city’s attractiveness.

The average length of stay is around 2.3 nights. With the information and awareness campaign “Enjoy Respect Prague”, the city is responding to rising visitor numbers. The aim is to draw attention to rules such as observing night-time quiet hours, alcohol bans in certain locations and sustainable forms of exploring the city.

Foto: Prague Visitor Pass | Prague City Tourism

In the long term, Prague City Tourism also aims to guide visitors more towards the city’s less-visited districts. The Prague Visitor Pass makes exploring the city even easier. More and more tourists are using the pass to discover sights and experience the city beyond the usual routes.