New LEGO Store Opens in Prague City Centre

LEGO fans have reason to celebrate: A new LEGO Store opens on Thursday on the Na Příkopě shopping street. Visitors can look forward to a wide selection of LEGO sets as well as numerous interactive activities for the whole family.

Prague is getting a new destination for LEGO enthusiasts: Today, Thursday, 22 October 2026, the new LEGO Store Praha Centrum opens at 10:00 am at Na Příkopě 25. The store is located right in the heart of the Czech capital, on one of Prague's best-known shopping streets.

Alongside the sale of LEGO sets, the new store focuses primarily on an interactive shopping experience. Visitors can create their own figures, select individual bricks and let their creativity run wild at various stations.

Photo: Lego Store Prague

LEGO Bricks and Customised Minifigures

One of the special features is the so-called "Pick a Brick Wall". Here, customers can put together their own selection from a wide variety of LEGO bricks in different shapes, colours and sizes. The range changes regularly, meaning there are new bricks to discover with every visit.

Another highlight is the "Build a Minifigure" station. Here, visitors can create individual LEGO figures using different heads, hairstyles, body parts and accessories. Those who want to personalise their figure even further can create their own designs in the "Minifigure Factory" and have them printed onto a minifigure's torso.

Photo: Lego Store Prague

Interactive Play Areas for the Whole Family

The new LEGO Store is designed to be more than just a shop – it is also a place to try things out and explore. In various play and creative areas, children and adults can build together, test LEGO products and take part in changing activities.

The activities include interactive demonstration stations, creative workshops and building tables with different themes. Staff are on hand to answer visitors' questions about LEGO sets and offer tips and inspiration for their own building projects.

Photo: Lego Store Prague

Prague Landmarks Made from LEGO Bricks

The city of Prague also plays a role in the design of the new store. Among the displays are LEGO models of the famous Astronomical Clock at the Old Town Hall and a typical Prague tram. The replicas give the store a distinctive local character.

Further information about the offers and events is available on the official website of the LEGO Store in Prague.

Lego Store Prague
Na Příkopě 25, Praha 1
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