Tesco has good news for all lovers of local craft beers: a new pilot project from the supermarket chain is starting in selected shops. Tesco has recently begun offering products from local breweries in its range, and beer lovers can choose from a wide selection of craft beers from Czech producers.
Tesco is expanding its range and now offers craft beers from Czech breweries. In selected shops, customers can discover a variety of craft beers that not only reflect the local beer culture but also promise new flavour experiences. With this offer, Tesco aims to further increase the appeal of craft beers in the Czech Republic and open up new sales opportunities for local breweries.
The Czech Republic is known for its rich beer culture and long tradition of beer production, and Czechs are among the greatest fans of this beverage in the world. “We want to offer our customers not only tried and tested products but also new items that give them fresh flavour experiences. Craft beers are becoming increasingly sought after, and we believe that by adding these beers to our range, we can delight not only beer enthusiasts but also anyone looking for something special. At the same time, this step gives Czech breweries more room to reach new customers and expand their business,” says Pavol Halász, Product Director at Tesco ČR.
Local breweries and products on offer
- Pivovar Matuška: California, Apollo Galaxy, Raptor
- Vinohradský Pivovar: Hazy Galaxy, Liberator, Jantarová 13, Less Sugar More Fun
- Pivovar Hostivar: Světlá 11, Polotmavá 12, Světlá 13
Shops involved in the pilot project
- Tesco Praha Smíchov, Radlická 1b, Prague 5, 150 00
- Tesco Kladno, Americká 2777, Kladno, 272 01
- Tesco Praha Letňany, Veselská 663, Prague 9, 199 06
- Tesco Praha Skalka, Přetlucká 3295/50, Prague 10, 100 00
- Tesco Praha Zličín, Skandinávská 144/25, Prague 5, 155 00
- Tesco Praha Národní, Národní 63/26, Prague 1, 110 00
Craft beers are produced using a special process and must therefore be stored in refrigerators. Customers can find them in three types of packaging: cans, PET bottles and non-returnable glass bottles. If the project proves successful, Tesco plans to expand it to other outlets and regions in future.
