Prague remains on course for success: in the first half of 2025, nearly 3.8 million guests visited the Czech capital – more than in the previous year. The influx from Asia is growing particularly strongly, while new flight connections are attracting high-spending visitors from overseas.
The Czech capital remains a magnet for visitors: according to the Czech Statistical Office (ČSÚ), a total of 3,780,133 tourists visited Prague in the first half of 2025 – an increase of around three per cent compared with the previous year.
The largest number of visitors came from Germany (464,339, down seven per cent), followed by the United Kingdom (240,501, up 15 per cent) and the United States (208,692, up five per cent). Tourism from Asia is also clearly on the rise: here, the number of visitors rose by almost 15 per cent – that is around 54,000 more than in the same period last year. Leading the way are travellers from Israel (up 31 per cent), South Korea (up four per cent) and China (up 27 per cent). Visitors from Saudi Arabia and the United Arab Emirates are also increasing sharply.
One reason for the rise is better accessibility from overseas. New long-haul connections – for example from Toronto or Abu Dhabi – are bringing high-spending customers to the Vltava metropolis. “Statistics show that Prague is specifically targeting a more discerning and affluent clientele, which our marketing campaigns are aimed at,” explains Jiří Pospíšil, Deputy Mayor for Culture and Tourism. At the same time, the city remains attractive for the domestic population – around one fifth of all visitors are Czechs.
The figures are also reflected in the hotel industry. Average occupancy between January and June was just under 71 per cent – two percentage points more than in the previous year. In June, occupancy even exceeded the 82 per cent mark. The average room rate rose by two euros to more than €116. Luxury hotels recorded an occupancy of 62 per cent with an average room price of €224, also slightly higher than in 2024. Capacity in the luxury segment grew by almost 13 per cent within a year.
Visitor interests are also changing: although the historic Old Town remains the main attraction, more and more travellers are coming for fine dining, stylish hotel spas, or top-class cultural and sporting events.
The city is responding to the rising visitor numbers with information and awareness campaigns. Under the title Enjoy Respect Prague, the Czech capital is promoting a “ten-point plan” for respectful treatment of the city and encouraging guests to explore lesser-known districts. “Our aim is a healthy and balanced coexistence of travellers and locals,” emphasises František Cipro, Chairman of Prague City Tourism.
