More than 6 million tourists visited the Czech capital, Prague, in the first nine months – a slight increase compared with the previous year. Many guests come specifically for the fine dining, cultural highlights, and renowned music and sports events.
From January to September 2025, according to the Czech Statistical Office, 6,032,136 tourists visited Prague – around two per cent more than the previous year. The majority of foreign visitors came from Germany, the USA, and the United Kingdom.
“An increasing number of tourists is not a priority for Prague,” emphasises Jiří Pospíšil, Deputy Mayor of Prague for Culture and Tourism. “It is more important to relieve the historic city centre and also introduce visitors to other beautiful parts of the metropolis. I am particularly pleased with the growing quality in gastronomy and hotels – this goes hand in hand with higher tourist spending.”
In the first nine months, most foreign visitors came from Germany (730,931), the USA (371,492), and the United Kingdom (359,179). There was also a noticeable increase among visitors from Asia: a total of 720,276 tourists travelled from this region – twelve per cent more than the previous year. Particularly well-represented were tourists from Israel (133,597) and South Korea (133,200), while numbers from Japan, Saudi Arabia, and the United Arab Emirates also rose.
“Prague is increasingly successful in attracting a sophisticated and high-spending audience – exactly the target group our marketing campaigns focus on,” explains František Cipro, Chairman of Prague City Tourism. “We are observing a change in travel behaviour: many guests come specifically for fine dining, cultural highlights, and renowned music and sports events.”
According to the current STR (Smith Travel Research) report on the hotel market, the average hotel occupancy in Prague in the first three quarters of the year was 75 per cent. The average room rate rose by three euros to over 117 euros (around 2,900 crowns) per night. Prague’s prices are thus approaching those of Vienna and Budapest. Around two-thirds of all guests, as in the previous year, chose four- or five-star accommodation, underlining the trend towards a more affluent clientele.
